Who We Are
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s Strategist of the Year, 2025, and Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy Children Ruin Everything and half-hour Crave comedy series Bria Mack Gets a Life. Letterkenny, Bria Mack Gets A Life and Children Ruin Everything have each been named Best Comedy Series by the Canadian Screen Awards in recent years. Highly anticipated comedies Hate the Player: The Ben Johnson Story (GameTV, Paramount+), created by Anthony Q. Farrell, and Jared Keeso’s I Kill the Bear (Crave) are currently in production for release in 2026.
New Metric Media is recognized as a leader in 360-degree brand marketing and its success with Letterkenny and Shoresy off-screen extensions, including beer, collectible merchandise, the sold-out Letterkenny Live stage show and the Shoresy Classic hockey event that landed in NHL arenas in eight North American cities this past winter, attracting more than 65,000 attendees.
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